Starting out placing 100 stickers around town with the positive affirmation, “you are beautiful”, Chicago-based artist Matthew Hoffman’s inspiring idea has evolved into a worldwide phenomenon since its beginnings in 2002.
Feel empowered to write something positive about yourself at the Affirmation Wall — already over 70,000 tags strong and counting! Grab a tag and fill in the blank “I am ___”. Then, hang it, read it, and manifest it. Plus, get inspired at the Moments of Motivation Seats and the Self-Reflection Mirror.
Here for one month only August 30 - October 5, 2023, join us for this FREE family-friendly experience of body positivity and self-worth!
The You Are Beautiful Experience is located at the lower level in front of JCPenney.
The You Are Beautiful Experience opens Wednesday August 30 through Sunday October 5 during normal mall hours.
This is a free experience to walk around, take pictures and leave your words of affirmation!
Matthew Hoffman is a Chicago based public artist. His work ranges from large-scale and interactive sculptures to small stickers and approachable art for the home. As custodian of You Are Beautiful, a project to better the world through positive messages, over 8 million stickers have been shared by the community, with over 100 public works permanently installed globally since 2002. Matthew’s work is created to be as open and accessible as possible. The messages he chooses are an effort to remind us individually of our self-worth and encourage us to be there for each other.
When you arrive at the You Are Beautiful Experience, we encourage everyone to leave their own words of affirmation on the tag wall! Tags will be available next to the wall with one side featuring the phrase “I AM” and the other side featuring a space for your name and location. Once you leave words of affirmation, they will travel across the country with the experience for everyone to read!