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About Fit:Match

Looking to buy new clothes but want to avoid the fitting room?

Look no further. FIT:MATCH is a contactless fitting experience. The experience – which is driven by a 3D technology that scans the body to measure your size.

The first-of-its-kind 3D-AI powered apparel shopping match platform matches shoppers with the apparel items that fit their exact body, and hides the rest. This new online/offline, hyper-personalized and contactless shopping experience means people can now shop with confidence knowing what will fit, without ever having to try on clothes again!

At FIT:MATCH Pop Up Studios, you “get fitched” (3D measured), and receive your FitchID in just two minutes. During this process, 150 unique body measurements are collected and combined with your fit and style preferences. You can then immediately start shopping your personalized fit-relevant assortment from participating brands on your phones or other devices, from anywhere.


To book your virtual fit experience, you can either text "FM" to 72000, or go to


Brand partners include Express, Good American, Under Armour, Urban Savage, Vineyard Vines and more!