Lucky Brand Jeans

Lucky Brand was founded in 1990 with a spirit of reinvention. Rooted in premium denim, Americana and self expression, our brand is for the free-thinkers and the optimists who don't take life too seriously. For those who say, “take-me-as-I-am. Or don’t. It’s cool.”

In the beginning we experimented with vintage jeans, remixing the classic to create something new. Now we make denim AND lifestyle wares. Call it eclectic Americana for all.